If your dog scratches constantly, at their paws, their belly, the base of their tail, you already know the frustration. The vet visits that don't quite resolve it. The shampoos that help for a day or two and then stop. The creeping sense that nothing is really working.
You're not imagining it. And it's not your fault.
The reality is that most pet shampoos, even the ones marketed as gentle or natural, don't address the underlying cause of chronic skin irritation in dogs. They clean the coat. They don't repair the skin.
That's the problem that we at Cooper & Gracie set out to solve. And National Pets Month is the right moment to talk about how we did it.
Why Your Dog Keeps Scratching (And Why Most Products Don't Help)
Chronic itching in dogs almost always involves the skin barrier, the outermost layer of skin that keeps moisture in and irritants out. When that barrier is compromised, whether through genetics, environment, diet, or repeated use of harsh products, the skin becomes a cycle of irritation.
Irritants get in. Moisture escapes. The skin becomes reactive. The scratching causes micro-damage. The barrier weakens further. And most shampoos, with their sulphates and synthetic fragrances, accelerate that process rather than reversing it.
Breaking that cycle requires working at the skin barrier level, not just at the surface.
Our Dead Sea Collection is the first and only patented Dead Sea ingredient complex ever used for pet care.
The Science Behind the Dead Sea Collection
Dead Sea minerals have been studied in human dermatology for over thirty years. The waters of the Dead Sea, exceptionally high in magnesium, calcium, potassium, and bromide, have documented effects on chronically irritated, barrier-compromised skin: deep hydration, reduced inflammation, barrier repair, and support for cellular recovery.
At Cooper & Gracie, working with veterinary dermatology specialists, we asked a straightforward question: could this science be adapted for dogs?
The answer became the Dead Sea Collection. An internationally patented mineral complex, the first of its kind in pet care, patented across the US, Europe, and Australia, developed from the ground up for canine skin biology.
Every formula in the collection was built by a specialist veterinary dermatologist. Manufactured in GMP and ISO-certified facilities, the same human-grade environment used for premium skincare.
No sulphates. No insecticides. No artificial fragrances. No shortcuts.
What's in the Dead Sea Collection
Itchy Dog Shampoo: Skin Soothing
The flagship product and the most recommended starting point for dogs with persistent skin issues. The Dead Sea mineral complex rehydrates the skin from within, rebalances the coat surface, and supports barrier repair with every wash.
Fragrance-free. Vet-developed. Suitable for all breeds and coat types. Use one to two times per week.
Itchy Dog Spray: Fast Itch Relief
A leave-on spray designed for use between baths. Applied directly to hotspots, paws, belly folds, or any area of acute irritation. No rinsing required. The Dead Sea complex gets to work immediately, calming the itch response and rebalancing the skin surface.
Used alongside the shampoo, the spray maintains the progress made at bath time throughout the week.
Flea & Tick Shampoo: Insect Cleansing
Formulated to cleanse flea and tick residue from the coat while simultaneously soothing the reactive skin that bites and allergies leave behind.
Insecticide-free, with aloe vera, lavender, and chamomile alongside the Dead Sea complex. Safe for puppies 12 weeks and older.
Flea & Tick Spray: Flea Defence
An insecticide-free spray for ongoing flea and tick prevention, safe to use on the dog's coat and throughout the home environment.
Our flea and tick spray can be used on carpets, upholstery, hard floors, and outdoor areas. Safe around children and cats.
Urine Stop™
A plant-based formula that eliminates pet urine odour at the source rather than masking it. Effective on carpets, hard floors, upholstery, and outdoor areas. Non-toxic and non-staining. For dogs and cats.
Note: no product eliminates the behavioural habit on its own. Urine Stop removes the scent trigger that draws pets back to the same spot, making consistent training significantly more effective.
What Our Customers Are Experiencing
Cooper & Gracie has accumulated over 150,000 customer reviews across Trustpilot, Amazon, and direct channels. A selection:
"Bathing two to three times a week cured my dog of a grass-mite infestation that nothing else was getting rid of. I can't recommend this highly enough."
Verified customer
"No more scratching, no more chewing their feet. The results were amazing."
Verified customer
"The vet was impressed. After using this shampoo regularly, the improvement was dramatic."
Verified customer
A Note From the Founder
Craig Roberts, who founded Cooper & Gracie after his vizsla Tilba developed sensitive skin and nothing on the market met his standard, puts it simply:
"Pets are family. And family deserves results you can see and that your pet can actually feel. Give it 14 days. The skin will tell you."
National Pets Month Offer: 15% Off the Dead Sea Collection
For the whole of National Pets Month, Cooper & Gracie is offering 15% off the Dead Sea Collection sitewide. No minimum spend, no complicated conditions.
15% off the Dead Sea Collection
Code: CGPW15
All month at cooperandgracie.co.uk
Where to Start
If your dog has persistent itching or sensitive skin: begin with the Itchy Dog Shampoo to reset the skin barrier, and add the Itchy Dog Spray to manage between washes. Used consistently for two to four weeks, this combination is where most customers see the clearest results.
If you're dealing with fleas or ticks: the Flea & Tick Shampoo and Flea & Tick Spray used together address both the dog and the home environment.
Fourteen days. Consistent use. The skin will tell you.
Shop the Dead Sea Collection →
FAQs
Why is my dog so itchy, even after I've changed their shampoo?
Most cases of chronic itching trace back to a compromised skin barrier, not the coat itself. When the outer layer of skin can't hold moisture in or keep irritants out, the dog stays reactive no matter how often you wash the surface. The Dead Sea Collection is formulated to work at the barrier level, which is why two to four weeks of consistent use tends to show more than a one-off bath.
How often should I bathe a dog with itchy or sensitive skin?
Once or twice a week with the Itchy Dog Shampoo during an active flare, dropping to weekly or fortnightly once the skin has settled. Over-bathing strips natural oils and can extend the irritation, so more is not better. The Itchy Dog Spray is designed to fill the gap between baths without rinsing, so the routine doesn't rely on the shampoo alone.
Are Dead Sea minerals safe for dogs?
Yes. The Dead Sea Collection uses a patented mineral complex developed specifically for canine skin biology, formulated by a specialist veterinary dermatologist and manufactured in GMP and ISO-certified facilities. The minerals themselves — magnesium, calcium, potassium, bromide — have been studied in human dermatology for over thirty years; what makes the Dead Sea Collection different is that the system has been rebuilt from the ground up for dogs rather than borrowed from human skincare.
Can I use the Dead Sea Itchy Dog Shampoo on puppies?
The Itchy Dog Shampoo is suitable for all breeds and coat types, and the Flea & Tick Shampoo in the same collection is cleared for puppies twelve weeks and older. For puppies under twelve weeks, or for any dog on a vet-prescribed medicated regime, check with your vet before changing the bath routine.
How long until I see a difference?
Most customers report visible change in itching and coat condition within fourteen days of consistent use, with clearer results across two to four weeks. The minerals work cumulatively, repairing the barrier wash by wash, so single applications rarely tell the full story. If four weeks of consistent use hasn't produced any change, the underlying cause likely needs a vet visit rather than a different product.
What's the difference between the Itchy Dog Shampoo and the Itchy Dog Spray?
The shampoo is the bath-day reset that works the mineral complex through the whole coat and onto the skin. The spray is the between-bath maintenance, applied directly to hotspots, paws, belly folds, or any patch that flares up mid-week. Used together, the shampoo does the deeper barrier work and the spray holds the progress in place between washes.
Is the Dead Sea Collection safe to use around cats and children?
Yes. The collection is insecticide-free, sulphate-free, and free of artificial fragrance, and the Flea & Tick Spray is specifically formulated to be safe around children and cats when used as directed. As with any new product, do a small patch test first and discontinue if you notice any reaction.
When is a shampoo not enough, and when should I see the vet?
Book a vet if you're seeing open sores, weeping skin, hair loss in distinct patches, ear discharge alongside the itching, or any change in behaviour like lethargy or loss of appetite. These suggest the issue has moved past the skin barrier and a topical product won't reach it. The Dead Sea Collection is designed to settle and repair irritated skin — it isn't a substitute for a diagnosis when something more serious is going on.